After shopping for a health coverage plan, what is the next step in the consumer journey?

After shopping for a health coverage plan, the next step in the consumer journey is enrollment. This stage is critical because it involves formally signing up for the chosen health insurance plan. During enrollment, individuals provide necessary information and complete all required documentation to activate their coverage. This process ensures that the coverage is secured and that consumers will be protected against healthcare expenses as outlined in their selected plan.

Following enrollment, consumers will typically move to payment, which involves paying the premium to maintain their coverage. The selection stage has already taken place during the shopping process, as consumers identify their preferred plan. The coverage start date is relevant after enrollment is completed, as it marks when the health plan becomes active. Therefore, enrollment is the logical next step after deciding on a health coverage plan, ensuring that the consumer transitions smoothly from selection to being covered.