True or False: PII contains demographic information and personal information that can identify a consumer, while PHI is specifically Individually Identifiable Health Information (IIHI).

The statement is true because Personally Identifiable Information (PII) encompasses a broad range of data that can be used to identify an individual, including demographic information such as name, address, date of birth, and other personal details. This type of information allows individuals to be uniquely identified within a population.

On the other hand, Protected Health Information (PHI) is a specific subset of information that includes Individually Identifiable Health Information (IIHI) related to a person's health status, provision of healthcare, or payment for healthcare that can also be tied to the individual. PHI reflects more specialized health-related data that is protected under laws like HIPAA to ensure individuals' privacy in their healthcare records.

Recognizing the distinction between PII and PHI is crucial for compliance with privacy regulations and for safeguarding sensitive information. Therefore, the accurate characterization of PII and PHI justifies the response.